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CommerceNet Singapore (CNSG), iGINE, Deloitte Consulting, Sun Microsystems and ECS organised a Breakfast Forum on Tuesday, 29 Jan 2002 at the Hotel Inter-Continental, Singapore. The theme for the Forum was "Increasing Channel Profitability through Consumer Centric eCommerce". About 60 participants attended the forum.

Global competition and rapid growth in the Consumer Packaged Goods industry have been driving the need for companies to strengthen their extended relationships with their Partners to meet the dynamic demands of the consumers.

Senior executives from Deloitte Consulting, Sun Microsystems, as well as iGINE enlivened the event by sharing their thoughts on market trends, and the convergence of technology and best practices in the Consumer Packaged Goods (CPG) industry. A case study was presented. This involved a biomedical supplies company that reaped significant cost savings in adopting a solution that helped manage the order flow across 5 tiers of channel partners and enjoying an ROI of over 300%.

Ms Aileen Cross from Deloitte Consulting spoke on "Market Trends and Demand-Supply Chain Opportunities in the Consumer Goods Industry". The next speaker mr Brendan Wong, Industry Sales Director, CPG, Retail & Distribution, Sun Microsystems Asia South discussed "The IT Edge for Consumer Goods Industry". The last speaker Mr Tan Chang Huong, CEO, iGINE Pte Ltd spoke on "Increasing Channel Profitability in Your Multi-Tier Multi-Channel Network & a Customer Case Study"