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[ 30 March 2000 ] Building Trust Online
The seminar on CaseTrust Awareness covered the following tracks. Track 1 "CaseTrust Setting e-Standards for Retailing" ,covers the accreditation scheme in which 'website trustmark' is used to identify
reliable online businesses. Track 2 "Protecting Trademarks and Intellectual Property" ,will cover the aspects of intellectual property right protection, trademark protections in a global, borderless and multi-lingual environment. Track 3 "Developing the TRUST Environment" ,will provide practical examples of what consumers around the world
are asking for and their expectations of a trusted Web site. |